How to Stand Out in the Digital Age
Everyone needs a digital presence in today’s world. Creating an identity around your brand and your expertise can help you to appeal to hiring managers, potential networking partners, and even future customers.
You need to market yourself, through social media and other online platforms. But how exactly do you go about doing that?
Follow these tips to help you build your digital presence.
Develop Your Personal Brand
Your personal brand is how you want to present yourself to others. It is every picture you post on social media, every caption, every tweet. Think about how you want to be known.
What is the thing that differentiates you from everyone else?
How can you go about engaging in that on a daily basis?
Keep Your Message Clear and Consistent
You’re attempting to brand yourself, and being inconsistent with your branding will help your audience understand who it is you are, what you stand for, and what you’re trying to do. Having a scattered, inconsistent brand message will alienate consumers and future employers, negatively impacting your brand.
Ask Questions and Engage in Discussions
Don’t be afraid to just jump right in. Ask those questions, talk to others, start discussions. Asking questions leads to engagement, which leads to brand recognition and visibility. Being active in whatever community you are a part of, and whatever community you want to be a part of, helps to increase that visibility.
Strengthen Your Skill Set
You are your own greatest asset. What you can do is key to your branding and to your hiring potential. Developing high-demand skills, such as in those that are tech-related or social media-related, can help you stand out in a sea of applicants. Depending on what field you’re going into can dictate what skills are needed, but having a wide range of skills can certainly help.
Deepen Your Knowledge of Tech
Technology has a huge impact on every part of our society. Strengthening your knowledge of technology can help to make every aspect of your daily work life easier. Understanding how technology influences your workplace is essential. Some universities, such as Montclair State University, offer computing technology certificates online, which can help to increase your knowledge of technology and help you to stand out in an oversaturated market.
If you’re in the technology sector and want to go a step further and earn a master’s degree in IT, MSU’s MS in Information Technology: Applied Information Technology degree can help you. You’ll have in-depth tech classes alongside communication, legal and management courses that will help you develop the skills necessary to succeed and stand out in any industry.
Learn a Second Language
We live in such an interconnected world that being multilingual can completely change your career. More and more jobs are requiring or recommending, the applicant to have the ability to speak a language alongside English. Many recruiters agree that being able to speak a second language vastly increases a person’s hireability.
Learning a second language also allows for brand expansion, not just in the workplace, but in your personal brand as well. Having the ability to speak another language can connect you with people with whom you wouldn’t be able to have connected otherwise.
Keep Up With Current Events
Knowing what is going on in the world is extremely important while establishing your brand and even when appealing to companies you may want to work for or with. Especially when keeping or building a digital presence, staying silent on current events can actually harm your presence rather than help it.
Share Your Wisdom
Showcase your expertise. You know your stuff. Share it with your audience. Share blog posts, articles, or even videos about what you know and engage your audience in it. They should be well-written, current, and have value to those reading them in order to grow your recognition.
Seek Recognition for Your Expertise
Gaining further recognition for your expertise is extremely important for marketing yourself. Look for freelancing opportunities with major publications in your knowledge area. You could even look for opportunities to speak in public about your expertise and sharing the recordings from those events on social media platforms. Establish relationships through networking to better expose yourself to these opportunities.
Montclair State University’s Applied IT master’s degree and computing certificate programs are engrained with essential skills from the tech industry that can make building a digital presence so much easier and help you to stand out amongst other applicants. Reach out to our student recruitment manager today to get started.
Do you have questions about the online MS in Applied Information Technology? Get your questions answered with our free webinar!
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